Learn about Laurie Richter

Laurie Richter’s foray into authorship happened quite unexpectedly. Mostly it was born out of a desire for a happy ending to her oldest son’s quest to play basketball in college. New to recruiting, Laurie was surprised at how few resources there were to guide them through the process.


Having been in market research for many years, she tackled recruiting like a typical research project. She evaluated a range of schools and sports programs and questioned the many college coaches they came in contact with about every aspect of the college sports experience. The time and effort was well worth it as son Dylan now shoots hoops at Washington University in St. Louis. But along the recruiting trail, they heard too many stories with unhappy endings—the result of a lack of understanding about how recruiting really works.

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